The offering represents a curated collection of items, typically delivered on a recurring schedule. As an example, subscribers might receive themed packages containing beauty products, gourmet foods, or hobby-related supplies.
The popularity of this model stems from its capacity to provide discovery and convenience. Consumers gain access to a range of products they might not otherwise encounter, delivered directly to their doorstep, saving time and effort. Historically, such services have evolved from simple product sampling to personalized experiences, tailored to individual preferences.