The phrase denotes a thematic association between the iconic Disney character and the autumnal holiday characterized by costumes, trick-or-treating, and decorations. It represents a merging of widely recognized intellectual property with a popular cultural celebration. For example, stores often feature merchandise displaying the famous mouse dressed in Halloween attire, such as a ghost or a pumpkin.
This blending serves multiple purposes. It leverages the enduring appeal of the Disney brand to enhance the festive atmosphere. The character’s family-friendly image often encourages a safer and less frightening celebration, especially for young children. Furthermore, historically, using well-established characters like this one in seasonal contexts has proven to be an effective marketing strategy, driving sales of related products and experiences.