These products represent a fusion of traditional coloring activities with augmented reality technology. Children color physical pages featuring characters and scenes, then use a corresponding application on a mobile device to scan the page. The application then brings the colored character or scene to life as a 3D animation on the screen, reflecting the colors and designs applied by the user.
The integration of physical and digital play offers multiple advantages. It fosters creativity and artistic expression through traditional coloring, while simultaneously introducing children to digital technology in an engaging and educational manner. This combination promotes spatial reasoning and enhances perception skills, bridging the gap between physical creation and virtual interaction. Early iterations of such offerings provided simple animated effects; more recent developments showcase increased sophistication in animation quality and interactivity.