The Sanrio character, designed by Miyuki Okumura, is characterized by its fluffy white appearance, long ears, and signature cinnamon roll-like tail. Debuting in 2001, the character quickly gained popularity for its endearing design and gentle personality. The character is often depicted with blue eyes and a fondness for cinnamon rolls, further contributing to its appeal.
Its widespread recognition contributes significantly to Sanrio’s brand identity, extending its reach into various merchandise categories, including plush toys, apparel, and stationery. This character’s cultural impact is evident in its numerous collaborations with other brands and its prominent presence in popular culture, reflecting a strong connection with consumers of all ages. Its enduring appeal stems from its ability to evoke feelings of comfort and nostalgia.
