A large-scale representation crafted from rigid paper-based material, typically depicting a person or object at its actual height and width, is a promotional and decorative tool. For instance, a freestanding depiction of an individual, constructed from thick paper stock and matching their real-world measurements, can serve as advertising or event decor.
These dimensional displays offer several advantages. Their visual impact is considerable, attracting attention in retail environments, at trade shows, and during special events. Historically, they’ve served as cost-effective marketing solutions, providing an alternative to employing live models or constructing elaborate sets. Their lightweight nature makes them relatively easy to transport and position.