A popular character originating from Sanrio, it is recognized by its long ears, blue eyes, pink cheeks, and fluffy white fur. The character debuted in 2001 and is often depicted wearing a sailor hat, emphasizing a charming and playful aesthetic. Its identity is closely associated with pastry, reflecting a soft and comforting image that resonates with a wide audience.
The character’s broad appeal stems from its endearing design and gentle personality, contributing significantly to the Sanrio brand’s global recognition. Its presence extends across various merchandise categories, including plush toys, stationery, apparel, and accessories. This pervasive marketing strategy reinforces brand loyalty and generates substantial revenue streams. Furthermore, its collaborations with other brands and participation in promotional campaigns amplify its reach and cultural relevance.