The term “shoppies” functions primarily as a noun. It refers to a specific type of promotional video or short film created by and often featuring employees within a retail environment. These videos are typically intended for internal training, marketing campaigns, or employee engagement activities. An example would be a series of short films demonstrating best practices in customer service, produced and acted by retail staff themselves.
The utilization of these internally-generated videos can provide several benefits. They foster a sense of community and ownership amongst employees, leading to increased morale and a stronger connection to the company brand. Historically, such internal communications relied heavily on professionally produced materials; however, the rise of accessible video technology and the desire for more authentic content have driven the adoption of this alternative approach. Their perceived authenticity can resonate more deeply with both internal and external audiences.
