The phrase refers to a specific niche of digital content: printable or digital templates depicting endearing animal figures, intended for users to fill with color, widely shared and promoted on the TikTok social media platform. An example is a downloadable sheet featuring cartoon-style kittens with large eyes, circulated among users for their children to color, and subsequently showcased on the platform with a time-lapse video of the coloring process.
This trend highlights several benefits and reflects contemporary engagement with creative hobbies. It offers an accessible and inexpensive form of entertainment, promotes relaxation and mindfulness through artistic expression, and facilitates the sharing of creative outputs within a large online community. The practice also echoes a resurgence of interest in analog activities, juxtaposed against a backdrop of increasing digital media consumption. The online sharing aspect has enabled the easy discoverability of such coloring pages, further accelerating the trend.